Turn CRM events into completed WhatsApp conversation outcomes.

Alia is the conversation execution layer for real-estate CRMs. Your CRM triggers the workflow, Alia handles the conversation, exceptions and routing, and structured outcomes sync back.

What is Alia for CRM partners?

Alia is a conversation execution layer for real-estate CRMs. The CRM remains the system of record while Alia handles WhatsApp Business onboarding, AI-assisted reply handling, exceptions, consent controls and structured CRM write-back.

  • Best fit: real-estate CRMs that want to offer native WhatsApp workflows without operating the full WhatsApp stack.
  • Primary use cases: visit confirmations, reminders, post-visit follow-up, buyer/renter qualification, seller-intent detection and review requests.
  • Proof points: 800K+ WhatsApp interactions managed, 120K+ contacts reached, 92/100 contacts reachable on WhatsApp and 72/100 contacts replying through Alia flows.
  • Pilot shape: one workflow, 3-5 agencies, 90 days, measured adoption and CRM write-back before scaling.

CRM-owned product, Alia-powered execution

  • Your CRM owns UX, data, workflows, pricing and customer relationship.
  • Alia powers WhatsApp onboarding, templates, retries, inbound replies, opt-outs, reply interpretation, qualification and workflow execution.
  • Triggers come from your CRM; confirmations, intent, notes, tasks and next actions return to your CRM.

Standards referenced

Common questions about adding WhatsApp to a real-estate CRM

What is a conversation execution layer for a real-estate CRM?

It is the operational layer that connects CRM triggers to WhatsApp conversations, interprets replies, handles exceptions and writes structured outcomes back to the CRM. Alia provides this layer so the CRM can offer conversation workflows without becoming a WhatsApp operations team.

Which CRM workflows can Alia power?

Alia can power visit confirmations, appointment reminders, cancellations, post-visit follow-up, buyer and renter qualification, seller-intent detection, owner updates and review requests.

Does Alia replace the CRM?

No. The CRM remains the system of record for contacts, properties, appointments, tasks and activity history. Alia runs conversation workflows on WhatsApp and returns confirmations, intent, notes and next actions.

How should a CRM test Alia?

Start with a 90-day pilot: choose one workflow, launch with 3-5 agencies, measure adoption and CRM write-back, then decide whether to scale through marketplace, co-sell, embedded module or deeper infrastructure partnership.

90-day CRM partner pilot

Launch one workflow with 3-5 agencies, measure adoption and CRM write-back, then decide whether to scale through marketplace, co-sell, embedded module or deeper infrastructure partnership.

Discuss a CRM pilot